
Built to Own.
Built to Last.
A holding company backing operating businesses that solve real problems. Operator-led, permanently capitalized, built for the long term.
The Portfolio

JobCraft
ActiveJobCraft is the career intelligence platform redefining how people find, pursue, and land meaningful work. Systems-driven, AI-aware, and built for the modern job market.

Serply
ActiveSerply arms brands and operators with the tools to control their narrative, amplify their presence, and build unignorable visibility in a noisy digital landscape.
We back
businesses
with leverage.
Not every opportunity is worth owning. We are selective by design — backing only the models we believe can dominate their niche and compound over time.
Operator-Led, Not Capital-Led.
We build and back businesses where the operator has full control and accountability. No committee decisions, no passive ownership. The people running these companies have skin in the game and the authority to move.
Practical, High-Leverage Models.
Every business in the portfolio exists to solve a real, specific problem at scale. No trends. No vanity metrics. Just leverage — the kind that compounds year over year as the model sharpens and the market grows.
Permanent Capital, Patient Growth.
There is no exit pressure. We are not managing to a fund cycle or preparing for a trade sale. Rankin Capital is a permanent owner — which means every decision is made with decades in mind, not quarters.

Ryan Rankin
Ryan Rankin is the founder and principal of Rankin Capital Group Ltd. — a strategic holding company established to build, own, and scale operating businesses that solve real problems with real leverage.
His approach is simple: identify high-leverage models in underserved markets, build the infrastructure to own them permanently, and operate with a long time horizon that most capital structures won't permit. No fund cycles. No pressure to exit. No pretending.
Rankin Capital is the parent behind JobCraft and Serply — and a vehicle for future acquisitions and ventures that align with the group's ownership thesis.
Where We're Invested
JobCraft
AI-powered career platform redefining how people approach their job search. Systems-driven infrastructure for modern professionals.
Serply
Reputation intelligence and brand visibility tools for operators who understand that being found and trusted is a competitive moat.
Additional holdings and ventures updated as the portfolio grows.
Coverage of Rankin Capital Group Ltd. and its portfolio companies
Let's talk about
what we're building.
For partnerships, press, or just to connect — reach out directly.
ryan@rankincapital.ca