A holding company
with operator DNA.
Rankin Capital Group Ltd. is the parent company for founder-led operating brands built to create leverage, solve real problems, and push against the grain. Not a fund. Not a portfolio play. A holding group with a point of view.
JobCraft.ca
AI Career Platform • Est. 2023
“They use AI to keep you out,
we use AI to get you in.”
JobCraft is a Canadian-built, AI-powered job search platform designed to help job seekers beat the filters and improve their odds in a broken hiring system.
The hiring process has been quietly automated against candidates. Algorithmic filters reject qualified people before a human ever sees their resume. JobCraft exists to flip that equation — using the same technology being deployed against job seekers to work for them instead.
The platform creates tailored resumes and cover letters, provides interview prep, and surfaces jobs from company websites and non-standard sources that major boards systematically miss. It levels the playing field for Canadians.
What It Solves
A hiring system that has quietly automated the rejection of qualified candidates. JobCraft restores the odds.
Role in the Group
A direct-to-user product solving a broken hiring experience at scale. Rankin Capital's highest-leverage play for individual impact.
Built in Canada, for Canadians.
Purpose-built for the Canadian job market — not a US product retrofitted north of the border.
AI-powered resume & cover letter generation.
Tailored documents that match job descriptions precisely and survive ATS screening.
Interview assistance.
AI-guided interview prep that builds confidence and sharpens how candidates present.
Job aggregation beyond the obvious.
Pulls from company career pages and non-standard sources that Indeed and LinkedIn consistently miss.
Designed to beat ATS and hiring gatekeepers.
Built specifically to help job seekers fight algorithmic filters and get their resumes seen by humans.
jobcraft.ca
Serply.ca
Reputation & Growth Engine • Est. 2024
“Reputation, Rewritten.”
Serply is a premium growth and reputation engine for brands that need more control over how they show up online. SEO, social media content generation and management, and reputation management — all under one roof, all founder-led.
It focuses on controlling search results, improving public perception, and building authority in competitive or high-stakes environments. The clients Serply serves — local businesses, realtors, consultants, authority-driven brands — don't have time for bloated retainer decks and junior account managers.
They get direct, strategic, senior-level work. And they get results that actually show up in search.
What It Solves
Brands losing ground because they can't control their own narrative. Serply rewrites the story — in search, in social, in perception.
Role in the Group
A founder-led service business that helps brands own their narrative and dominate locally. The group's proof-of-concept for high-trust, reputation-first work.
SEO, social media content generation & management.
End-to-end search visibility and social content strategy — from keyword architecture to published posts.
Built for local businesses, realtors, consultants & authority-driven brands.
Designed specifically for clients in competitive local markets where reputation is the competitive edge.
Designed to control search results and rewrite perception.
Proactive reputation strategy that shapes what people find before they find the wrong things.
Founder-led and strategically direct.
No account managers passing the buck. Direct, senior-level strategy on every engagement.
Built to dominate locally.
Not a global vanity play — a precision tool for owning your geography and industry category.
serply.ca
Why these companies
live together.
Rankin Capital Group Ltd. exists to back and build operating companies that are practical, high-leverage, and directly useful. This is not a generic investment firm. There is no fund. There are no LPs to manage and no quarterly deck to polish.
There's a founder, a thesis, and two companies that were built to prove it. JobCraft and Serply are both operating businesses with real products, real clients, and a shared parent that holds them with conviction — not a spreadsheet.
01
Operator-first, always.
These aren't passive investments. Every company inside Rankin Capital is actively operated, not observed from a boardroom.
02
Built to compound.
We only back businesses that get harder to displace over time — where data, trust, and execution create an actual moat.
03
Practical leverage.
No vanity plays. Every company has to solve a real problem, serve real people, and generate real value. If the thesis doesn't survive a napkin, it doesn't survive us.
If you're building something that fits this model, or if you want to understand why it matters — the door is open.
Let's talk about
what we're building.
For partnerships, press, or just to connect — reach out directly.
ryan@rankincapital.ca